the world Cup is pretty much upon us, bringing a welcome opportunity for advertisers and creative organizations to display their most suitable. And, each 4 years, being concerned about the finances is given a red card: it’s soccer innit?
betting tremendous bwin enters the fray with this epic from BBH sport: ‘Who Stole the Cup?’ displaying four footballing legends all planning the heist of the century, with a reveal to return later. Didn’t the realm Cup actually get stolen – or misplaced – in 1966? by no means mind poker domino.
Bwin owner GVC’s CMO Adam Lewis says: “Being radiant, artistic and daring is in GVC’s DNA and once more our teams have delivered with this blockbuster crusade, it is going to entertain and have interaction our players and audiences globally, plus toughen bwin’s position as Europe’s leading and most imaginitive sports ebook.”
“To be the choicest you need to work with the highest quality and the talent worried in this campaign is known, once once again BBH sport has delivered.”
Directed by means of Pedro Martin-Calero for Blink with publish from MPC poker indonesia.
We’ve already had a promising launch with Wieden+Kennedy for England’s FA and this one lays down a bold marker. Be pleasing to peer what W+k produces for Nike, which always pulls out all of the stops at World Cup time.
MAA creative scale: 9.
Adam Lewis, Chief marketing Officer of bwin, feedback: “we have massive ambitions for bwin and with this campaign, we have got down to create an motion packed interactive event for our viewers that units us a million miles apart from the rest of the pack. When individuals consider bwin, we desire them to consider exhilaration, motion, leisure and excitement poker online.”
“there is greater than a splash of Hollywood about our strategy – we wish to hold the audience on the edge of their seats and make them part of the pleasure. With this campaign being the first of a trilogy running in the course of the subsequent one year we are making a huge, bold commentary that encapsulates our aim to cement bwin as Europe’s leading betting manufacturer.”
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